The Shepherd Creative

Case studies

Stories we've been trusted
to tell well.

Build United
Build United — additional

Construction · 2024

Build United

A strategic creative partnership helping reposition a growing construction manufacturer. From executive interviews and recruiting content to website strategy, brand messaging, photography, and ongoing social media, The Shepherd Creative has partnered with Build United to help transform the way the company tells its story.

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Challenge
A growing construction manufacturer was doing exceptional work, but the brand and messaging hadn't kept up with the company behind it.
Approach
We spent time on site and with leadership before writing a word — then rebuilt the brand voice, website, and content rhythm from the inside out.
Deliverables
  • Executive and employee interviews
  • Recruiting content
  • Website strategy and copy
  • Brand messaging
  • Photography
  • Ongoing social media
Long-term partnership
Monthly retainer, third year running.
Business outcome
A brand that finally reflects the quality of the work happening behind the scenes, and a hiring pipeline that no longer relies on cold outreach.
Dripping Springs Family Smiles
Dripping Springs Family Smiles — additional
Dripping Springs Family Smiles — additional

Healthcare · Ongoing

Dripping Springs Family Smiles

Helping patients feel comfortable long before they walk through the front door. We've produced doctor profiles, patient testimonials, educational videos, and social media content that highlights the people behind the practice.

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Challenge
A trusted family practice wanted new patients to feel at home before their first appointment — not sold to.
Approach
We built an ongoing content rhythm centered on the people, not the procedures.
Deliverables
  • Doctor and hygienist profiles
  • Patient testimonials
  • Educational videos
  • Monthly social media
Long-term partnership
Ongoing monthly partnership.
Business outcome
New patients regularly mention the videos in their first appointment — the content is doing the introduction the front desk used to.
Mission of Hope
Mission of Hope — additional
Mission of Hope — additional
Mission of Hope — additional

Nonprofit · 2024

Mission of Hope

Documenting lives changed through education, outreach, and hope. From scholarship recipients and community events to mission trips across Appalachia, we've partnered with Mission of Hope to tell stories that inspire generosity and demonstrate real impact.

Challenge
A nonprofit doing extraordinary work across Appalachia needed donors to feel the impact — not just read a report.
Approach
Documentary-first storytelling built around the people the mission serves.
Deliverables
  • Scholarship recipient stories
  • Community event coverage
  • Mission trip documentary content
  • Fundraising films
Long-term partnership
Recurring campaign partnership.
Business outcome
Story-led campaigns that give donors a real reason to give again.
Dolly Parton's Children's Hospital

Healthcare · 2022

Dolly Parton's Children's Hospital

Sharing powerful stories of courage, resilience, and exceptional care. Working alongside families and hospital staff, we've created documentary-style patient stories that celebrate hope during life's most difficult moments.

Challenge
Fundraising content had to honor families walking through the hardest moments of their lives while still moving donors to act.
Approach
Small crews, long conversations, and a documentary posture that put the family first at every stage.
Deliverables
  • Patient family stories
  • Care team interviews
  • Fundraising films
Long-term partnership
Featured project engagement.
Business outcome
Films that hospital leadership continues to use in fundraising conversations years after they were made.
Concord Christian School
Concord Christian School — additional
Concord Christian School — additional

Education · 2020

Concord Christian School

Helping a school tell the stories that define its community. From admissions-focused marketing to campus events and student life, we've created content that reflects the relationships, values, and experiences that make Concord Christian School unique.

Challenge
Prospective families needed to feel what Concord is actually like — something a viewbook can't do.
Approach
We embedded across campus over a full academic season and built content around real students, teachers, and families.
Deliverables
  • Admissions campaign film
  • Student life photography
  • Campus event coverage
  • Social media content
Long-term partnership
Ongoing school-year partnership.
Business outcome
An admissions season where prospective families arrive already familiar with the community they're joining.
The Superstations — Bill Shanks

Sports Media · Ongoing

The Superstations — Bill Shanks

Building a modern digital presence for one of Georgia's most recognizable sports voices. Our ongoing partnership includes daily social media content, interview clips, graphic design, YouTube strategy, and platform management.

Challenge
A well-known broadcast voice needed a modern digital footprint that matched the audience he'd already built on the air.
Approach
We built the systems and daily rhythm — plus a custom mobile app — so the show had a consistent presence wherever fans already were.
Deliverables
  • Daily social content
  • Interview clip production
  • Graphic design system
  • YouTube strategy
  • Custom mobile app
  • Platform management
Long-term partnership
Ongoing monthly partnership.
Business outcome
A digital presence that now compounds around the broadcast — fans engage between shows, not just during them.

Curious what your story could look like?

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