How we work
You shouldn't have to
figure this out yourself.
Most people don't hesitate because they doubt the work. They hesitate because they don't know what will be asked of them. So here is the whole thing — what happens after you hire us, who does what, and how much of your week it actually takes.
The core idea
We absorb the complexity. You get the clarity.
Marketing isn't easy. We take ownership of the hard parts — deciding what to say and keeping it consistent — so it stops living on your desk.
The first month
What the beginning looks like.
- 01
We learn the business first.
Before a camera comes out, we spend real time with you — how you make money, who you're trying to reach, what you're tired of explaining, what makes your team different. Most of our best ideas come out of those conversations, not a brainstorm.
- 02
We bring the plan. You react to it.
You never start with a blank page. We come back with the themes, the questions, and the story we think is worth telling. Your job is to tell us where we're wrong.
- 03
One content day, on your ground.
A small crew — usually one or two people — in your building, working around your schedule. Interviews, video, photography, social clips. Most partners spend a half day with us and don't change their routine.
- 04
We take it from there.
Editing, captions, photo selection, scheduling, website updates, reporting. You review. We revise. Then we do it again next month, and we know your business a little better each time.
On camera
The interview is the part
we're best at.
Sean spent nearly a decade as a television reporter and has interviewed thousands of people — on the best days of their lives and the worst. That's the skill underneath everything here. Not the cameras.
We know how to calm a nervous owner, ask the question that unlocks the real answer, and get a version of you on screen that your team recognizes. People who told us they hate being on camera are now the face of their business.
You don't need to be polished. You need to be yourself, with someone good sitting across from you.
Your questions answered before the first call
- Do we have to come up with the ideas?
- No. Coming up with what to say is the part most businesses get stuck on, so it's the part we own. You'll get a plan to react to, every single month.
- Do you write the scripts and captions?
- Yes. We write the interview questions, the on-screen copy, the captions, and the blog articles. If it needs words, we write them and you approve them.
- How involved do we have to be?
- A short planning call, a few hours on content day, and a review pass. That's the honest answer. Partners who want more involvement get it; partners who want less are fine too.
- What actually happens on a content day?
- We arrive early and set up quietly. We shoot interviews first while energy is high, then gather video and photography around your normal day. We talk you through every setup — nobody is left guessing where to look or what to say.
- I hate being on camera. Is that a problem?
- It's the most common thing we hear, and it's never been a dealbreaker. Sean spent nearly a decade interviewing people on television. The interview is a conversation, not a performance.
- How much content do we receive?
- It depends on the partnership, but a typical month is a longer piece plus a set of short vertical videos, a batch of photography, and the written pieces that go with them. Enough content to stay consistent without being repetitive.
- Will you research our industry?
- Yes. We read what your customers read, sit in on the questions your front desk fields, and learn the vocabulary. By month three we should be able to write in your voice.
- Who updates the website?
- We do. If we build it, we maintain it. If someone else built it, we'll usually take it over rather than hand you a list of changes to make.
- How do we measure success?
- Honestly. We track what can be tracked — calls, form fills, source of new patients or clients, what people watch and for how long. We won't promise perfect attribution, because nobody can. What we will do is show you the trend and tell you what we think it means.
- How long do clients usually stay?
- Years. Almost every engagement that starts as a project becomes a monthly partnership, because the second year of work is better than the first — we already know the business.
Proof it works
Dripping Springs Family Smiles.
A dental practice that started with one film and became a monthly partnership. We learned the practice, coached two doctors who didn't love being on camera, took over the website, and built the reporting behind it — because once you understand a business well enough, you start solving bigger problems than video.
Read the full storyStill wondering what you'd be
responsible for?
Here's the short list of things you can hand over entirely.